ห้องสมุดกลาง โรงพยาบาลตำรวจ รพ.ตร.

ชื่อวิทยานิพนธ์    MANAGEMENT CULTURAL DIVERSITY IN FIVE-STAR HOTEL

                        THE CASE STUDY OF THE INTERCONTINENTAL, BANGKOK

เลขทะเบียน          15

ชื่อผู้วิจัย              APIPON HEWVIPAT

วันเดือนปีที่ทำวิจัยสำเร็จ    2007

สถาบันวิจัย            SHMS UC UNIVERSITY OF DERBY

บทคัดย่อ          

The research of ‘Management Cultural Diversity in Five-Star Hotel in Bangkok; the Case Study of the InterContinental, Bangkok’ is design to critically analyze the way in which cultural diversity is managed at the InterContinental Hotel in Bangkok as well as to critically review the literature about managing cultural diversity in the Asia Pacific region as well as in Thailand in order to identify the elements that will manage the cultural diversity with in the InterContinental Bangkok. The literature and theoretical base of the research were base on firstly the Hofstadter’s ‘Five Cultural Dimensions’ which comsist of Small vs. Large Power Distance’ (PDI) and ‘Uncertainty Avoidance’ (UAI).His third and forth dimension are ’Individualism and Collectivism’(IDV) and ‘Masculinity versus femininity ‘ (MAS). Lastly, his most recent dimension is the theory of’ long term versus Short Term Orientation’ (LTO)

More over, Trompenaars and Hampden  ‘Cultural Dimensions’ which base on ‘Universal Problems’ as they believe that everything  have concern with it. The theory was bas on three fundamental problems which are social theractions that concerns with Neural versus Affective, Individualism versus Communitarianism, Universalism versus Particularism and Specificity versus Diffusness, Passage of time that concern with time orientation (past-present-future, Sequential and synchronic) and lastly Relationship to the environment Inner versus Outer Directedness.

Furthermore, lane Disterfano and Maznevski’s Value Orientation ‘that concerns with six main issues firstly the Activity that contains these three variances Doing, Being. And Thinking.  Secondly Relationship issue the consist of Individual, Group and Hierarchical. Moreover, the Human Nature issue that concern with Good, Evil and Changeability. Furthermore, it’s also involved with Environment that concern with Mastery, Harmony and Subjugation. In addition, the Time orientation that will concern with Past, Present and Future; Lastly the Space which concern with Public, Private and Mixed. Lastly, the five Obstacles that Cause to Ineffective Communication from Smite(1998) that include serial communication, status differences, social conformity, spatial distance and defensiveness.